Think of a frequently updated, online, personal journal or diary when you think about starting a blog. Blogs are a great way to showcase your online expertise and build a reputation through your message. In other words, it is a platform that allows you to express yourself to the world; a place that is sufficiently suitable to share your thoughts and passions. In fact, it's all you want it to be: and it's okay to see it as your own website that you're going to keep updating.
Blog is for the word, weblog, after all, a short form; and the two words are used interchangeably.
What is the purpose of blog?
Any blog's purpose or goal is to become the go-to resource for its subject
or niche. It enables you to tell your stories easily, and readers can interact
with you, and you can build relationships with them in return. It also allows
you to distinguish yourself from competitors, display your personality, and
share information about yourself, your team, or your company.
What is the advantage of blogging?
By demonstrating expertise, blogging builds your profile. It
enables you to share information and build customer and customer relationships.
You can inform people about other things that you do, such as speaking at
events or commenting on in the media. It creates powerful networks of referral.
Blogging creates an opportunity for global networking and
information sharing with people. It enhances your search engine ranking. More
importantly, blogging allows you to make money through avenues such as ads,
sponsored content, affiliate marketing, e.t.c. However, it is priceless to say
that consistency is paramount irrespective of how you use your blog. Because
regular posting of fresh content helps attract new readers.
While this may seem time consuming, it will distinguish you as an
expert in your field. And remember that if you haven't updated your blog in a
long time, readers may lose interest. However, to engage with your readers, it
is important to produce quality and interesting content.
How to create contents for a blog?
Start by investigating your target audience and assessing their
interests. Then you can customize your content to reflect those interests.
Thinking like a reporter is the key here. You need to ensure that you are
constantly looking for newsworthy stories in your business as well as being
up-to-date with news items in the media related to your business. Here are a
few ways to find stories you can use as your blog content: share your opinion
on a hot topic.
Business announcements such as birthdays, hires of staff or new
products. Write about an area that you love. Share your expertise with articles
about educational' how to.' Themes that could be challenging areas for your
audience where you can provide expertise and advice. Interesting case studies
that are relevant to your expertise area.
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Good idea!
Here are some blogging ideas:
• Self-improvement
• Health & Fitness for Busy People
• Language Learning
• How to travel on a budget basis (best hotel deals, car rental and
trip advice)
• Writing Style
• Personal Development (Passions & Ambition Pursuing)
• Social Dynamics & Communication Skills
• Working in Uncommon Fields of Expertise While Location
Independence
• Self-defense
• Recipes for couples without children
• Male communication guide
• Using small business technology (Google Docs, CRM, credit card
processing)
• Blogging on special types of food (we have a course on this one!)
• Bullying / cyber bullying
• Children's behavioral disorders
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Shipping Business Idea!
• Body weight training
• Enterprise education for young children & adults
• DIY Projects, DIY Business and Selling Homemade Items
• How to Have a Strong Marriage
• How to Be a Real and True Friend
• Careers vs Job: Following Your Passion
• Having VMWare Certified
• Having Microsoft Certified
• Sex and Sexuality
• Spirituality and Religion
• Celebrity gossip
• Politics
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